Thryv (NASDAQ:THRY) unveiled its Thryv Growth Platform, a new AI-enabled offering designed to help small and midsize service businesses improve digital visibility, manage leads and measure marketing returns. Get alerts:Chairman and CEO Joe Walsh said the platform reflects recurring customer concerns about fragmented marketing tools and uncertain advertising results. He said the new platform is intended to give business owners more control while also allowing Thryv, AI tools or service providers to handle certain tasks. The Growth Platform collects leads from calls, forms and messages, then uses AI to assign a score based on buying intent. Freeman said Thryv’s AI budget-optimization capability can shift customer marketing spending toward media channels producing the highest-scored leads.