Protein is becoming an increasingly important part of everyday food choices in India as protein shakes, high-protein snacks and nutrition-focused diets gain wider attention. How protein is understood by consumersFor some consumers, protein is closely linked to exercise and physical fitness. Traditional foods remain central to India’s protein intakeThe increasing popularity of protein supplements has not displaced traditional food sources. Among non-vegetarians, nearly one-third said they still regularly depend on plant-based protein sources such as pulses and nuts. Instead, the bigger issue appears to be understanding protein requirements and determining effective ways to incorporate sufficient protein into everyday meals.