Among the stipulations were severe limits on the school’s ability to host capacity, non-football events at the stadium — namely concerts. Tosh Lupoi, a Cal grad and former assistant coach, returned to Berkeley to take over the Bears’ program last December. The quarterback is getting a projected $3 million from Cal and its NIL collectives, according to Rivals, a national recruiting resource. Cal is among the majority of schools participating in the NCAA’s revenue sharing, which unlocks about $21 million annually for all sports. Like many schools, Cal allocates 75% of that sum to football.