ADVERTISEMENTSusan Linton founded the International Frozen Yogurt Association (opens in new tab) in 2013. | Source: Morgan Ellis/The Standard“Gen Z is really driving this new wave of frozen yogurt,” Linton says. Souvla’s Greek frozen yogurt, with the wildflower honey topping. “We effectively created frozen Greek yogurt,” he says, referring to the restaurant’s thicker, tangier dessert. Bilal Mannaa and Yasamin Murtadha, who opened the specialty grocery in 2016, make their extra-thick and creamy frozen yogurt in-house.