Black magick in Kensington: When Jimmy Page opened an occultist book shop in 1973As any longtime Led Zeppelin fan will know, a fascination with the esoteric has always hovered over their hard rock oeuvre. It was all there from Led Zeppelin’s fourth LP artwork alone. Yet, it was the latent energy of the occult that cast a mystical hook in Page the deepest. Page went all out with his new venture, adorning the interior with Egyptian motifs reflecting Thelemic connections with the ancient religious theology, plus emblazoning Crowley’s birth chart across the wall. To this day, Page’s dabbling with the occult has since either died down or been kept largely away from the public spotlight.