Still, it is fair to say that most young computer-industry titans know a lot more about HTML protocol than formal dining protocol. Sue Fox runs the Workshoppe, an etiquette company she founded four years ago in Los Gatos, California, with the help of her friend Lyndy Janes. This is the person who would like to buy a $300 bottle of wine but doesn't know which one. With family-style dining you're supposed to take a little of one or two desserts, for example, and then pass it around. "While you're eating you're supposed to put them at the top of your plate," he said in wonder.