This gives rise to what we call The Motherload – the disproportionate and unfair gendering of the burden of care. Reflecting on their early childhoods and how they came to imagine care work as women’s work, they began to recognise the role of social norms in distributing care. The Motherload project took the fathers’ call to focus on young people seriously. The lessons focus on understanding different forms of care, recognising invisible care, understanding how gender norms influence care, imagining a society where everyone cares and thus redistribiting the motherload. • Ross is Professor of Anthropology at the University of Cape Town and is a co-lead of The Motherload Project.