The reports started to come in early on Sunday (August 9) when residents said they could smell smoke in the North Hill area. The smell then travelled as far as Worcester and Gloucestershire. "Further to our earlier post regarding reports of smoke across Herefordshire, it is now believed that the smoke has travelled into the Malvern Hills area," a fire service spokesperson said. "As a precaution, Hereford & Worcester Fire and Rescue Service has crews in attendance carrying out investigations and searches within the area. "We will continue to monitor the situation and provide further updates as more information becomes available."