As a result, sectors including financial services, telecommunications, online gambling and dating are adopting deepfake detection technologies, while governments are exploring the tools to secure civil registration, credential issuance and access to digital public services. However, the deepfake detection market remains relatively immature and fragmented. Industry trends suggest that independent evaluation and technical standards could eventually support regulatory requirements for deepfake detection in specific sectors. The market is consequently shifting from standalone deepfake detection products toward layered security systems designed to address broader forms of digital fraud. As synthetic media becomes harder to distinguish from authentic content, deepfake detection is moving beyond a specialized cybersecurity function and toward becoming part of the broader infrastructure organizations use to establish trust in digital identities and transactions.