The latest viral trend from Korean TikTok has left millions of viewers doing a double-take. The reaction is part of a bigger trend of unusual TikTok moments catching fire before viewers know the full story. One creator’s extreme carrot-eating challenge also went viral after it landed him in the hospital, showing how quickly online experiments can spiral. The clips belong to a livestream format known as Excel Broadcasting, where influencers compete against each other for viewer donations. As for this Korean trend, contestants are ranked by the total amount of donations they receive during the livestream.