K-beauty brand ANUA has partnered with Harding+ to offer its products at sea for the first time. Announcing an expansion from initial 14 to 27 ships in a press release, Harding+ noted that this will see the brand launch across a selection of European ships. “ANUA has been a standout launch for Harding+, delivering strong engagement and attracting both loyal skincare enthusiasts and guests discovering Korean skincare for the first time,” said Harding+ Beauty Buyer Annalise Stewart. “We’re proud that Harding+ is where ANUA sets sail for the first time, bringing us into the at-sea channel for the very first time” commented Soo Song, global sales manager at ANUA. Following the launch and subsequent expansion, a program of activations is planned throughout the year to build brand awareness, strengthen customer engagement and support continued growth across the cruise retail channel.