When Effortless Motors pulled up to Shaquille O’Neal’s front door with a blacked-out custom Cadillac Escalade IQ, they were expecting excitement. Shaq opened his door, saw the crew, and the first thing out of his mouth was “I forgot I had it. Shaq remembered his previous Escalade IQ experience well enough to be doubtful. Between the custom Escalade IQ and a second one sent to a separate property, Shaq’s total spending on vehicles he had no memory of buying came to approximately $300,000, according to Finurah. He has since taken delivery of a third customized Escalade IQ, this one wrapped in pale grey and fitted with 28-inch Forgiato gunmetal wheels.