Kellogg's Froot Loops and Apple Jacks will soon be made without artificial colors as the company moves to eliminate the additives from its entire cereal portfolio by the end of the year. But one question may be top of mind for Froot Loops fans: Will the cereal's iconic rainbow look the same? The transition away from artificial colors is already underway. The company said it has reformulated foods served in schools to eliminate artificial colors and stopped launching new products containing artificial colors beginning in January. GET FOX BUSINESS ON THE GO BY CLICKING HEREThe accelerated timeline comes after WK Kellogg announced last August that it planned to eliminate artificial colors from its cereals by the end of 2027.