It began when two stray cats made city venues their home, becoming social media stars thanks to the incongruous sights of tail and turntable, pint and paw. While one shows up at gigs and rave nights, the other is a bit more pub than dub. "We've had people who've never been in the pub before, but have seen him on social media," said the venue's Peter Dunkley. Across town, Fargo is a well-known figure at Fargo Village, the creative hub after which he is named. Fargo Village staff have set up an Instagram account in an effort to track down his owner, and it has attracted a loyal following of fans eager to keep up with his daily adventures.