Grand Theft Auto 6 is a big deal not just for fans but for the video game industry. But what those same business analysts were not expecting was an AI arms race to fuel an unprecedented spike in console prices. He continued:I don’t think it will slow us down any because, you know… we believe we’re delivering experiences that people want. However, a lower price point for hardware would be a good thing because there’d be more hardware in people’s hands. “We believe the install base around launch time will reflect our original expectations,” Zelnick told Bloomberg.