Her experience developing agents and serving customers positions her well to lead the continued growth of the Tyler office. “The Tyler office has a long history of serving families throughout its community, and we’re committed to continuing that investment,” said Kemper Life Regional Vice President, Terry Robbins. Based in Tyler, Bearden is a certified financial planner with over 14 years of experience, further advancing Socium’s strategic growth initiative and expanding its national presence into East Texas. He will continue serving business owners, retirees, and multigenerational families, with a focus on clients navigating liquidity events, retirement planning, and complex wealth decisions. “What motivates me most is helping customers who may be new to the mortgage process,” Machts said.