The first-look images show Mahesh Babu in the middle of nature. Sharing the images, Mahesh Babu wrote, "Fierce isn’t his only shade… RUDHRA in #Varanasi." Some viewers even joked that the pictures reminded them of Mahesh Babu's recent Mountain Dew advertisements, with a few using the brand's Telugu tagline in their reactions. "Looks unnatural, why they need to show main character look clean, perfectly shaved when he's on a adventurous mission in the jungle," a viewer wrote. The film has been written by V Vijayendra Prasad, along with S S Kanchi, and is produced by K L Narayana and S S Karthikeya under Sri Durga Arts and Showing Business.