AdvertisementBusinessConsumer affairsHome entertainment Your TV is watching you every second. A 2023 RMIT study – authored by Lobato – surveying smart TV owners found just 45 per cent were able to identify such banners as paid advertisements. AdvertisementSamsung, LG and TCL are other TV manufacturers who have grown significant advertising sales offshoots in recent years. Additionally, different brands use different names for ACR, or package it in within broader smart TV features they may not want to turn off, he said. “It’s not OK for TV manufacturers to hide their creepy invasive behaviour behind verbose terms of use documents that no one has time to read”.