What exactly has Bruno Guimaraes done wrong? On Saturday though the ducks were all in place and it was made official, Bruno Guimaraes has swapped St James’ Park for the Emirates. So what exactly has Bruno Guimaraes done wrong? However, in the future, the main objective in the seasons to come, is to be in the Champions League and eventually to win the Champions League. Bruno Guimaraes gave us his all for four and a half years and we all wanted that to continue, we wanted more.