It was this ambition that led the company to take an interest in California-based Astro Gaming, a leading brand in gaming headsets. In 2017, Logitech made a move, acquiring Astro in a deal worth $85 million. Founded in 2006, Astro had spent more than a decade building a name for itself in the world of gaming when Logitech came knocking. When Logitech announced its acquisition, it described Astro as "a perfect complement to Logitech G's focus on PC gaming." At that point, with Astro now under its wing, the question was whether Logitech would be able to strengthen its position in console gaming without diluting the brand that had made Astro so valuable in the first place.