Traditional lagers still dominate, while non-alcoholic beer is recording the fastest growth among the main beer categories. Birell sales alone are up by almost 20%. Sign Up for our Newsletter Prague news, events, tips, food & moreTogether with flavoured beers and radlers, non-alcoholic beer now accounts for close to one-third of all beer sales on Rohlík. Beer sales peak at the weekendFriday is the busiest day for beer sales, with roughly twice as much beer sold as on Monday. Beer sales during this year’s summer months have reached levels comparable with the December Christmas peak.