A Closer Look at Generic Grocery Items That Can Beat Name Brands on ValueSupermarket aisles feature rows of expensive national name brands alongside modest private label alternatives. I will examine generic grocery items that beat name brands on value. Store private-label brands bypass massive advertising budgets, allowing retailers to offer lower base prices. Eliminating marketing overhead makes generic items the logical choice for modern budgets. Embracing generic items protects household checking accounts from persistent grocery price inflation.