Aimee Jones, founder of Nurturing Maternity Support, has been named a finalist in both the Best Business Start-Up and Female Entrepreneur of the Year categories at the UK Small Business Awards 2026. Aimee Jones, founder of Nurturing Maternity Support, has been shortlisted in two categories at the UK Small Business Awards 2026. (Image: Submitted)She added: "To now be representing Devon at the National Small Business Awards as a finalist in two categories is something I never imagined. The UK Small Business Awards celebrate outstanding small businesses and entrepreneurs from across the country, recognising innovation, community impact and business excellence. Visitors at a Baby & Pregnancy Support Event organised by Nurturing Maternity Support.