The phenomenon, known as Hallyu, or the "Korean wave," began spreading globally in the 1990s, moving Korean music, dramas, cuisine and beauty trends from niche interests into mainstream culture across the region. But in Chile, young people are doing more than consuming the Korean wave — they are reshaping it. John Bartlett for NPR Members of Q_ARE practice choreography during a rehearsal in Santiago, Chile. The six-member group is part of a growing wave of Chilean artists inspired by K-pop's music, visuals and performance style. The "Korean wave" has now well and truly engulfed Chile.