As the new season of Ted Lasso started, I was reminded of one of the show’s stranger storylines. Take Mayo’s Gaelic football team. This prompted the Canadian prime minister Mark Carney, who has family ties to Mayo, to announce on X: “The curse is broken.” View image in fullscreen Ted Lasso tries to lift his team’s curse with a late-night cleansing ritual. The result is a feedback loop: the story shapes expectations, expectations shape behaviour, and behaviour can appear to confirm the original story.