But during its latest iteration that wrapped up on Friday, a much more subtle trend had emerged – naked nails. According to Google trends, searches for “naked nails” are up 85% since May, while “milky nails” are up 22%. Ranking “naked” nails as more desirable than statement styles, especially when nails and nail art are so rooted in race, further taps into this, with some critics considering it a form of erasure. For Jewel, who has “always loved a ‘naked’ nail as well as “colourful fun nail art”, her own personal preference is now colour. “I only wore black and had naked nails before the BLM movement.