BMW's controversial Spider-Man advert could be even more damaging than the Jaguar rebrand

['Joe Foley', 'Freelance Journalist', 'Layer Van-Ds .Vds-Author Font-Size Var --Text-Base', 'Font-Size Var --Vds-Author-Font-Size', 'Var --Text-Base', 'Line-Height Var --Text-Base--Line-Height', 'Line-Height Var --Vds-Author-Line-Height', 'Var --Text-Base--Line-Height', 'Letter-Spacing Var --Tracking-Normal', 'Letter-Spacing Var --Vds-Author-Letter-Spacing'] Creative Bloq 2026-08-09 08:00:00

It's the entire experience, and being pushed to watch an advert for a superhero movie isn't traditionally part of that. According to carmaker, the controversial BMW Spider-Man video that it beamed into people's cars isn't an advert. It's taking the risk anyway to test what customers are prepared to accept, and that could be more damaging than even the infamous Jaguar rebrand. Latest Videos From Creative Bloq Watch full video here:In Car Ads for BMW and Spider Man? BMW began playing this Spider-Man Movie Ad inside the new iX3 upon entering the vehicle.