Recently, the world of billboard advertising has stopped thinking outside the box and started thinking inside – quite literally. Netflix is our most recent offender, with a new billboard ad for its upcoming sci-fi horror, The Last House. Encased inside the ad is a man spooning soup into his mouth and staring into the distance. With this in mind, it makes a lot more sense why Netflix chose to trap a man in their billboard. Latest Videos From Creative Bloq Watch full video here:Last year, travel brand Love Holidays trapped ex-rugby player Joe Marler in a beach-themed billboard to promote its winter getaways.