AHMEDABAD: The Jammu and Kashmir Tourism concluded its vibrant three-day participation at the Travel and Tourism Fair (TTF) Ahmedabad, emerging as one of the major attractions for travel trade, tourism stakeholders and the visitors at the prestigious event. The participation of Jammu and Kashmir received a significant recognition with J&K being honoured with the best adventure tourism destination award, reaffirming its growing position as one of India’s most diverse and exciting adventure tourism destinations. The J&K Tourism delegation extended an open invitation to the travellers from Gujarat and across India to move beyond conventional sightseeing and come to J&K to live the life of the Himalayas. The TTF Ahmedabad platform provided J&K Tourism an opportunity to engage with the vibrant Gujarat travel market and strengthen partnerships with travel trade, tour operators and tourism stakeholders. The event brought together tourism boards, travel companies, hospitality brands and other stakeholders from India and abroad, providing an important platform for destination promotion and business networking.