-- JINGDONG Cross-Border, JD.com’s cross-border import business, joined Cosmoprof North America in Las Vegas 2026, one of the beauty industry’s leading B2B events, to connect with international beauty brands and share insights on growing in China’s fast-evolving consumer market. China remains one of the world’s most dynamic beauty markets, with consumers increasingly seeking premium imported products, innovative ingredients and trusted international brands. During the exhibition, a representative from JINGDONG Cross-Border North America joined the CosmoTalks panel discussion, “Packaging That Sells: Designing for Shelf, Scroll, and Speed,” alongside Amanda Baldwin, CEO of OLAPLEX. Throughout the exhibition, the JINGDONG Cross-Border team held face-to-face meetings with approximately 270 beauty and personal care brands from North America, Japan, South Korea and other international markets. As global beauty brands continue looking for sustainable growth in China, JINGDONG Cross-Border remains committed to providing more than market access.