Marisela ArechigaOwner/ PresidentNew Generation ImprovementsMarisela was born and raised in the small migrant community of Lamont, California, with a front-row view of the Immigrant American Dream. Driven by a deep entrepreneurial spirit and a desire to create generational impact, she co-founded New Generation Improvements, a multi-million-dollar Latina/o-owned construction company based in Los Angeles featured on HGTV, CBS, and Architectural Digest. She leads by example in reminding others: Sí Se Puede.