Snapchat is putting advertisements inside the same place where users talk to their friends and making those ads talk back. On April 28, 2026, the company launched AI Sponsored Snaps, a format that places brand-operated AI agents directly inside Snapchat's Chat tab. Why Snapchat thinks the format will workSnapchat already has evidence that its users are comfortable talking to AI. AI Sponsored Snaps are an attempt to push that engagement further. Snap has not publicly confirmed that AI Sponsored Snaps use precisely the same data pipeline, so that connection should not be assumed.