50 Cent fans will have a chance to recapture the magic of the early 2000s come August 20. The famed rapper and Reebok have linked back up to re-release the iconic G-Unit Reebok sneakers, more than two decades after they first hit the shelves. The famed rapper and Reebok have linked back up to re-release the iconic G-Unit Reebok sneakers, more than two decades after they first hit the shelves. 50 Cent’s history with ReebokThe excitement around the rerelease of 50 Cent’s Reeboks isn’t a big surprise. 50 Cent has said the G-Unit Reebok deal generated roughly $80 million for him at its peak.