Facebook's cleaner, simpler design pulled users away, and MySpace struggled through redesigns and ownership changes before fading from mainstream use. She believes MySpace's original strengths – music, creativity, and personal expression – could still resonate, but only with more accessible design. Kevin McClary, head of performance marketing at Gorilla 76, believes MySpace should not try to compete directly with Meta, TikTok, or X. MySpace could meet users where that trend is growing by becoming a place rooted in a "specific time," he says. For now, its comeback exists mostly as a promise – a reminder of a time when social media felt a little less polished and a lot more personal.