By Paul Lucky OkokuBarely weeks after the conclusion of a commercially successful 2026 FIFA World Cup, world football has found itself confronting a very different contest. Under its proposal, FIFA Forward Enterprise — FFE — would have consolidated many of FIFA’s commercial and event-related activities into a separate FIFA-controlled company with an initial valuation of approximately $20 billion. Infantino called it an opportunity to accelerate — even “turbocharge” — football development around the world. Under Infantino, FIFA Forward funding has become extremely important to football associations across Africa and other developing regions. FIFA does not own football in the conventional sense.