Licensed venues are on high alert as a dangerous social media trend sees influencers broadcasting digital ordering codes to solicit rounds of drinks from thousands of online followers. Challenges typically involve social media influencers sharing their table’s QR code for ordering online while at a venue. “Social media can be a powerful marketing tool, but it should never be used to encourage excessive drinking or unsafe behaviour,” he said. The social media trend can be dangerous and may also be breaking the law. Argeres said QR ordering systems did not diminish a venue’s responsibility to monitor patron behaviour and intervene where necessary.