But when Carole King and Gerry Goffin first stumbled upon the idea for another major hit song, they weren’t quite prepared for how bluntly it would appear. He rolled down the window and called out that he was looking for a big hit for Franklin, and that they should write a song called ‘Natural Woman’. The initial idea reportedly came from an interest that Wexler had in Black-American culture and the idea of a ‘natural man’. When others tried to tell her how to be, like encouraging her to wear more makeup to be seen, later discovering the words “natural woman” reminded her that she needn’t listen. As she once told Vogue, “I am a natural woman.