Others are rolling into the Sturgis Motorcycle Rally for the first time. Bikers heading to Sturgis say the best way to not to get your ass kicked at the motorcycle rally is to follow the unwritten rules. Bikers heading to Sturgis say the best way to not to get your ass kicked at the motorcycle rally is to follow the unwritten rules. (Bob Pruitt)Motorcycles crowd the streets during the Sturgis Motorcycle Rally. Bikers heading to Sturgis say the best way to not to get your ass kicked at the motorcycle rally is to follow the unwritten rules.