Post on Facebook Post on Flipboard Share on LinkedIn Post on Reddit Share on Threads Share on X Send through Whatsapp“We wanted to build a totally new type of computer.” What the surprise line means for AR buyers and investors in 2026• Snap unveiled consumer AR glasses; retail price $2,195, ships this fall. Critics fixate on the $2,195 price, limited battery life and head-turn risk in public. “We wanted to build a totally new type of computer,” Spiegel said as he described new displays, lenses and software. Short sentence: a CEO’s pitch can accelerate or stall a category.