Nestlé Ghana has launched its latest Nescafé campaign, ‘My Coffee, My Vibe’, at the University of Ghana, Legon, as part of efforts to connect with young consumers through music, talent and self-expression. The activation, held on Friday, August 7, attracted thousands of students who took part in various activities while enjoying Nescafé. Speaking to the media after the event, Category Development Manager for Nescafé Ghana, Lily Boatemaa Ntim, said the campaign was designed to make coffee part of the lifestyle of young consumers. She said the campaign is aimed at recruiting new consumers, showcasing young talent and engaging students in an environment where they feel most comfortable. She said the campaign would continue across the selected campuses as Nestlé Ghana seeks to deepen its engagement with young consumers.