Founded in 2004 by entrepreneur Tatyana Kim, the online retailer commands about one-third of Russia’s e-commerce market. With reports circulating of destroyed stock and delayed deliveries, regular customers may turn to rivals until the warehouse attacks ease. Hitting the arteries of Russia’s e-commerce supply chain has meant lost revenue for sellers and delayed orders for consumers — disruptions that can fuel everyday irritation and broader frustration. “The idea is not only to drain the Russian economy out of resources, but we can also use it as a negotiating tool on our side.” If Ukraine can keep draining and disrupting the Russian economy through strikes like those hitting Wildberries, Moscow may ultimately face added pressure to consider such an air ceasefire proposal.