Rockstar’s Netflix special for GTA 6 is being built to win over viewers who are not already committed to buying the game on day one, according to Take-Two CEO Strauss Zelnick. Rockstar announced on August 6 that Grand Theft Auto VI: An Extended Look will premiere on Netflix at 3 PM ET on August 27. GTA 6 reveal will feel like a Netflix showDuring a Bloomberg Breakdown, reporter Jason Schreier asked Zelnick whether the extended look would feel like viewers were watching a Netflix show. Article continues after adArticle continues after adSchreier explained that the strategy is designed to reach beyond GTA 6’s established audience. That includes non-gaming Netflix viewers and people who may be interested in GTA 6 but are not currently planning to buy it on day one.