What HBO Max Shorts DoesThis feature is similar to TikTok or Instagram Reels, but it’s designed for your streaming queue. They noted that HBO Max seems to believe that a single, well-selected clip can encourage subscribers to dive into a show. HBO Max has traditionally relied on its brand power—believing that HBO content is typically worth your time—but that approach has its limits with a library full of hundreds of options. HBO Max needs to nail the clip selection to help subscribers discover enjoyable content rather than shows they’ll abandon after ten minutes. Instead of sifting through show descriptions or watching full trailers, you would swipe through short clips like you do on social media.