Hotels have a lot on their plate – but the least they can do is deliver a sense of place

Hotel groups have – like lots of brands – locked on to the fact that people are seeking authenticity. And when that comes to travel it means delivering that cliché, “a sense of place”. I’m in Mallorca on holiday and have been doing a lot of crockery flipping. And she signed Ohlab architects, an ambitious practice run by Jaime Oliver and Paloma Hernaiz, to deliver the scheme. But as hotel brands offer up increasingly elaborate stories of provenance, it’s important that they are true, that their stories withstand scrutiny.