Challenges typically involve social media influencers sharing their table's QR code for ordering online while at a venue. Their followers are then encouraged to purchase food and drinks through the venue's ordering system, with items delivered directly to the influencer's table. "Whether alcohol is ordered at the bar or via a QR code, venues remain responsible for meeting their Responsible Service of Alcohol obligations and preventing intoxication." Mr Argeres said QR ordering systems did not diminish a venue's responsibility to monitor patron behaviour and intervene where necessary. The QR code challenge is not the first viral alcohol craze to hit the internet - as far back as 2014, people posted videos of others chugging beer online.