Jurupa Valley is largely residential, but you can still find pockets of rural farmland throughout. The city is especially popular among equestrians, and the strong horseback riding culture and slew of ranches give it a bit of a Western flair. As one resident shared on Niche: "Jurupa Valley is a great town to settle down and create a family. It's easily one of the best things to do in Southern California for families, especially if you want to avoid all the usual tourist traps. "So much to learn and see that I enjoyed it as much as the children," one visitor shared on Tripadvisor.