Ask two analysts to size up the same fintech market and you will often get two different maps, because how fintech competitive analysis works depends heavily on the questions you start with. Step one, define the real marketThe first step in how fintech competitive analysis works is also the one most often skipped: deciding what market you are actually in. Step two, gather the right signalsWith the market defined, the next step is collecting comparable information. Keeping fintech competitive analysis aliveThe last lesson in how fintech competitive analysis works is that it is never finished. Competitive analysis, done as a process rather than a document, is how a fintech keeps its strategy tied to reality.