Winning travel advisors, currently on the new AmaSofia mega-famil, will get the first chance to win a journey along the Mekong on another new ship in 2027. AmaWaterways ANZ Sales Office managing director Steve Richards announced that the River of Rewards campaign – an NTIA finalist – will return in 2027, with three of the current participants assured of a stateroom. After a final afternoon on the Danube at Vilsohofen which include an Oktoberfest event, and six nights on Ama Sofia, Richards asked the packed room if they would do it all again. The current mega-famil contigent were responsible for selling over $2.3 million in revenue which helped them to come on board. The upcoming AmaWaterways Facebook and Instagram content campaign using the hashtag #ISELLAMA, has also been extended to 22 August offering prizes for the best Kiwi and Aussie mega-famil participants.