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Sales Meeting (August 10-16): The Simple Request That Tests Every Salesperson — and How to Pass Without Dropping a Dollar
['David Squires']
INSTOREMAG.COM
Week 32 (Aug 10-16): The Krunch Negotiation TechniqueOPENING SEQUENCE (5-7 minutes)Minutes 1-2: Recognition & PraiseStart with specific wins from yesterday/this weekPoint out behaviors you want repeatedExamples: “Sarah’s perfect use of the T.O.
This week we go deep — because of the three named negotiation tactics, the Krunch is the one you’ll face most often.
You’ve done your entire presentation, stated the price, and the client says these words: “You’ve gotta do better than that.”
Why Caving Kills the SaleHere’s the counterintuitive part: when you drop the price immediately, the client often walks because it happened too easily.
Only go to price negotiation after all three have failed.