BMW owners are expressing outrage on social media after the luxury automaker began displaying advertisements for Spider-Man: Brand New Day on their car dashboards without prior warning. One owner detailed their concerns about the trend, stating that BMW appears to be gradually normalizing the display of advertisements. The owner expressed particular concern that since the screen controls nearly every vehicle feature, drivers are essentially compelled to view advertisements before accessing their own property. In Spider-Man: Brand New Day, BMW receives product placement when the character Spider-Man, portrayed by Tom Holland, encounters a BMW vehicle and the driver activates the car’s Sport Mode feature. However, the typical arrangement involves the vehicle being featured within the movie itself, rather than movie advertisements being displayed inside the vehicles.